Cookie Policy

In order to make a visit to our Platform more attractive and facilitate the use of certain features, we use "cookies". Cookies are small files that are stored on your device and save specific settings and data for exchange with our system via your browser. Some of the cookies that we use are deleted again at the end of the browser session after you close your browser (so-called "session cookies"). Other cookies remain on your terminal and enable us to recognise your browser the next time you visit the Platform (“persistent cookies”). Cookies do not contain personal data and cannot therefore be assigned to a user. Based on cookie technology, we receive only anonymous information, for example, from which websites you were redirected to our Platform, which pages on our Platform have been viewed, etc.

Please keep in mind that necessary cookies are already set when you access our Platform. You can configure your browser in such manner that you are notified about the setting of cookies and decide in each case whether to accept or exclude cookies in certain cases or generally.

1. Preference Cookies

1.1. General

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

1.2 Purpose and legal basis

These cookies are used to improve your experience when browsing the website and using its features. Loss of the information stored in a preference cookie may make the website experience less functional but should not prevent it from working.

We process your Personal Data on the basis of Consent of the Data Subject by opting in on our cookie consent pop-up window.

1.3 List of Cookies in use

2. Statistics and Marketing

2.1 General

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

2.2. Google Analytics and Leadfeeder

If you consent, the Platform uses Google Analytics, a web analysis service provided by Google Inc. (www.google.com), and Leadfeeder, a web analysis service provided by Liidio Oy (www.leadfeeder.com). Google (Universal) Analytics and Leadfeeder use methods that allow analysis of your use of the website, such as so-called "cookies", text files that are stored on your computer. The information generated on your use of the Platform is usually transferred to a Google or Leadfeeder server in Ireland or the USA and stored there. Due to the activation of IP anonymisation on this Platform, the IP address will be shortened within Member States of the European Union or in other contracting states acceding to the Agreement on the European Economic Area and in Switzerland before transmission to the USA. Only in exceptional cases is the full IP-address transmitted to a Google or Leadfeeder server in the USA and shortened there. The anonymised IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data.

If you consent, our website uses the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and Google DoubleClick. The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The operator of Leadfeeder is Liidio Oy, Mikonkatu 17 C, 00100 Helsinki, Finland.

2.2.1. Purpose and Legal Basis

This information is used to evaluate your use of the Platform, in order to compile reports on the activities on our Platform and to provide other services associated with the use of the Platform for the purpose of market research and customising the Platform.

Google Analytics and Leadfeeder use cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google or Leadfeeder server in Ireland or the USA and stored there. Google or Leadfeeder might transfer the personal information collected via this technical procedure to third parties.

We process your Personal Data on the basis of Consent of the Data Subject by opting in on the cookie banner.

2.2.2. Processed Personal Data

Google Analytics and Leadfeeder collect the following Personal Data about your use of this website:

The IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google. 

In addition, this website uses the Google Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

2.2.3. Opting in

The website only uses Google Analytics and Leadfeeder if you agree to this in advance. When you visit our website, a pop-up window will appear, giving you the choice to go to ’Cookie Policy’, ‘Accept all’ or ‘Manage cookies’. ‘Manage cookies’ will take you to an expanded menu of checkable options, giving you the choice to ‘Accept all’ or ‘Confirm my choices’.

Google Analytics and Leadfeeder will only be activated if you choose ‘Accept All’ or ‘Confirm my choices’ with the ‘Google Tag Manager’ cookies under ‘Statistics & Tracking’ checked.

2.2.4. Opting out

a. Opting-out for current session

You can opt-out for the current session by clicking on this link.

b. Permanent Opting-out

You can also prevent the storage of cookies generally by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of websites to the fullest extent possible.

In addition, you may generally prevent the collection of the data generated by cookies and related to your use of websites (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

c. Disable Google Analytics for display advertising

You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.

2.3. Google Ads conversion tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

2.3.1. Purpose and legal basis

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. These cookies are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users.

We process your Personal Data on the basis of Consent of the Data Subject by opting in on the cookie banner.

2.3.2. Processed Personal Data

With the use of Google Ads we process the following category of Personal Data:

• Cookies
• Usage Data

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.

2.3.3. Opting in

The website only uses Google Ads if you agree to this in advance. When you visit our website, a pop-up window will appear, giving you the choice to go to ’Cookie Policy’, ‘Accept all’ or ‘Manage cookies’. ‘Manage cookies’ will take you to an expanded menu of checkable options, giving you the choice to ‘Accept all’ or ‘Confirm my choices’.

Google Ads will only be activated if you choose ‘Accept All’ or ‘Confirm my choices’ with the ‘Google Tag Manager’ cookie under ‘Statistics & Tracking’ checked.

2.3.4. Opting out

a. Opting-out for current session

You can opt-out for the current session by clicking on this link

b. Permanent Opting-out

If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

2.4 Collection of Personality Profiles

In order to provide you with personalized services and promotional information on our Platform (on-site targeting), we will use and analyze the data collected when you access and use the Platform and when you order products on the Platform. The analysis of your use and, in particular, order pattern may result in the collection of personality profiles. A personality profile is a collection of data that permits an assessment of essential characteristics of the personality of a natural person. Usage data is attributed to pseudonyms only, but never to non-pseudonymised personal data.

2.5 Recipients

Personal Data may be disclosed by being transferred, disseminated, or provided by other means to:

2.6 Recipients

2.7 List of cookies in use

3. Interaction with external social networks and platforms

3.1 Purpose and legal basis

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website. The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when users do not use it.

The plugins are disabled on our Platform by default and therefore do not send data to any social network. By clicking on the button "Activate Social Media” you enable all social media plugins (so-called 2-click solution).

Our Platform embed plug-ins provided by the social media network LinkedIn that is operated by LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA. The LinkedIn plug-ins are indicated by the LinkedIn logo. When you open a page of our Platform where such a plug-in is integrated and if the plug-in is activated, the latter will establish a direct connection between your browser and the LinkedIn server. This way, LinkedIn is notified about your IP address visiting our Platform. If you click the activated LinkedIn button while you are logged in to your LinkedIn account, you can link the contents of our Platform to your LinkedIn profile. This enables LinkedIn to allocate the visit on our Platform to your user account. Please note that we as the Platform provider have no information about the contents of the transmitted data or their use by LinkedIn. For more information on this topic, please see the privacy statement of LinkedIn

If you do not want LinkedIn to allocate the visit of our Platform, please log out from your LinkedIn user account prior to accessing the Platform.

It is recommended to log out from the respective services in order to make sure that the processed data on this Website isn’t being connected back to your profile.

3.2 Processed Personal Data:

• Cookies
• Usage Data

We allow interaction with the following social networks:

• LinkedIn social widgets (LinkedIn)

3.3 Recipients

3.4 Summary